Chennai, Tamil Nadu 0-1 Yrs ₹120000 - ₹180000 Yearly
Location: Chennai
Department: Marketing
Reports To: Head of Marketing / Product Director
Experience Required: Fresher / 0-6 months experience
We are looking for a dynamic Product Marketing Manager with a blend of technical expertise and business acumen. The ideal candidate holds a Bachelor’s in Engineering (chemical or related field) and an MBA in Marketing, and can bridge the gap between product development and market needs.
You will work closely with Product, Sales, and Engineering teams to develop go-to-market strategies, craft compelling messaging, and drive product adoption.
Develop and execute go-to-market (GTM) strategies for new product launches and feature updates
Conduct market research, competitor analysis, and customer segmentation
Collaborate with engineering/product teams to translate technical features into clear customer benefits
Create and manage marketing collateral: product presentations, case studies, whitepapers, datasheets
Partner with sales teams to provide tools and training for lead generation and deal closure
Analyze product and marketing performance, using metrics to drive decision-making
Own positioning, pricing insights, and messaging for assigned products or services
MBA in Marketing from a reputed institution
Bachelor's degree in Engineering (Chemical or related field preferred)
Strong analytical skills and experience with tools like Google Analytics, HubSpot, Salesforce, or similar
Excellent communication, storytelling, and stakeholder management abilities
Understanding of B2B technology or SaaS markets is a plus
Experience working with cross-functional product teams
Ability to grasp and simplify complex technical concepts
Familiarity with digital marketing campaigns and content strategy
Previous exposure to Agile or product development environments