Job Summary:
We are seeking a highly motivated and
results-driven Digital Marketing Specialist to develop, implement,
track, and optimize digital marketing campaigns across all online channels. The
ideal candidate should have strong expertise in digital strategy, content
creation, and performance marketing, along with a passion for storytelling and
brand building. You will be responsible for creating engaging content and
managing campaigns that drive traffic, generate leads, and strengthen our
online presence.
Key Responsibilities:
- Develop
and execute digital marketing campaigns across channels,
including SEO, SEM, email, social media, and display advertising.
- Plan
and manage paid search campaigns (Google Ads, Bing) and paid social
(Facebook, LinkedIn, Instagram).
- Create
compelling and SEO-optimized content for blogs, social media,
websites, and ad copies to enhance engagement and conversions.
- Perform
keyword research and implement SEO best practices to improve
organic visibility.
- Optimize
website content, landing pages, and user funnels to improve conversion
rates.
- Track
and analyze website traffic and campaign performance (Google Analytics,
HubSpot, etc.).
- Create
and manage content calendars for digital platforms and
coordinate with the design and content teams.
- Collaborate
with internal teams (design, content, and sales) to ensure cohesive
campaign messaging.
- Manage
marketing automation and CRM tools for lead nurturing.
- Stay
updated with the latest digital marketing and content trends, tools,
and technologies.
Requirements:
- Bachelors
degree in Marketing, Communications, Business, or a related field.
- Minimum
of 5+ years of experience in digital marketing or a related
field.
- Proven
experience with Google Ads, Meta Ads, Google Analytics, SEO tools, and
email marketing platforms.
- Strong
skills in content writing, storytelling, and digital
copywriting for web and social media.
- Experience
with LinkedIn Ads, LinkedIn organic growth, and engagement strategies.
- Strong
analytical skills and a data-driven mindset.
- Excellent
written and verbal communication skills.
- Creative
thinker with a growth-oriented mindset.
- Prior
experience in the medical billing or healthcare industry is
highly preferred.
Preferred Qualifications:
- Google
Ads and Analytics certifications.
- Experience
in marketing for medical billing, RCM, or healthcare services.
- Experience
with CRM tools (e.g., HubSpot, Salesforce).
- Demonstrated
ability to create professional, SEO-friendly marketing content.