Chennai, Tamil Nadu 0-2 Yrs ₹1.8 - ₹300000 Yearly
Job Description
*Position:* Social Media Marketing Executive
*Location:* [Location / Remote]
*Experience:* [0–2 years / As applicable]
*Employment Type:* Full-time/ Freelance/contract 3 to 6 months.
### Job Summary
We are looking for a creative and results-driven *Social Media Marketing Executive* to manage and grow our social media presence across various platforms. The ideal candidate should have strong content, communication, and social media skills, along with an understanding of digital marketing trends.
### Key Responsibilities
* Develop and execute social media strategies aligned with business goals.
* Manage social media accounts such as *Instagram, Facebook, LinkedIn, and YouTube*.
* Create, curate, and publish engaging content, including posts, reels, stories, and videos.
* Prepare and maintain a monthly social media content calendar.
* Monitor social media trends, competitors, and audience engagement.
* Respond to comments, messages, and inquiries professionally.
* Track and analyze social media performance using relevant metrics.
* Coordinate with the design and content teams to create high-quality creatives.
* Assist in planning and executing paid social media campaigns.
* Generate regular reports on reach, engagement, leads, and overall performance.
* Continuously experiment with new content formats and strategies to improve engagement and brand visibility.
### Required Skills
* Good written and verbal communication skills.
* Strong understanding of social media platforms and trends.
* Creativity and an eye for engaging content.
* Basic knowledge of *Meta Business Suite, Instagram, LinkedIn, and YouTube*.
* Knowledge of social media analytics and reporting.
* Basic understanding of paid advertising is an advantage.
* Ability to work independently and meet deadlines.
* Knowledge of Canva or similar design tools is a plus.
### Preferred Qualifications
* Bachelor's degree in Marketing, Communications, Business, or a related field.
* Prior experience in social media marketing or digital marketing is preferred.
* Candidates with relevant internships or strong social media portfolios may also be considered.