Senior Digital Marketing & SEO Lead
Experience: 4–5+ Years
Employment Type: Full-Time
Role Overview
We are looking for an experienced and highly hands-on Senior Digital Marketing & SEO Lead who has independently managed multiple websites and digital marketing projects across different industries and domains.
The ideal candidate should have a proven ability to take ownership of a website from 0 → organic growth → strong Google rankings → sustainable digital presence.
This role requires someone who can combine technical SEO, content strategy, digital marketing, analytics, project management, and team leadership to drive measurable business results.
Key Responsibilities & Requirements
1. Website & SEO Strategy
Take ownership of websites from the initial planning stage through development, optimization, growth, and ongoing performance improvement.
Coordinate with website developers, designers, content teams, and other stakeholders to ensure SEO-friendly implementation.
Develop comprehensive SEO strategies aligned with business objectives.
Conduct keyword research, competitor analysis, and search intent analysis.
Develop realistic SEO roadmaps based on business goals, budgets, timelines, and available resources.
2. Technical & On-Page SEO
Strong hands-on experience in:
Technical SEO
On-Page SEO
Off-Page SEO
Local SEO
Website architecture
Internal linking
URL structure and optimization
SEO audits
Crawlability and indexation
Content optimization
Backend SEO implementation
The candidate should be able to identify technical and content-related issues affecting organic performance and coordinate with developers to implement corrective actions.
3. Content Strategy & Development
Develop content strategies designed to rank for competitive and high-value keywords.
Identify content gaps and new ranking opportunities.
Develop content calendars and content briefs.
Work closely with content writers to ensure SEO-focused content creation.
Optimize existing content based on search intent and ranking performance.
Build topical authority through structured and strategically planned content.
Ensure content is useful, relevant, original, and aligned with both users and search engines.
4. Organic Growth & Ranking
The candidate should have demonstrated experience in taking websites from very low or zero organic visibility to Page 1 rankings, with preference given to candidates who have achieved Top 3 or Position 1 rankings for competitive keywords.
The candidate should be comfortable:
Tracking keyword movements.
Analyzing ranking fluctuations.
Identifying reasons for ranking improvements or declines.
Modifying content and technical implementation based on performance.
Continuously improving SEO strategies based on data and search trends.
5. SEO Tools & Analytics
Hands-on experience with:
Google Search Console
Google Analytics / GA4
Google Business Profile
Keyword tracking platforms
SEO audit tools
Competitor research tools
Website analytics and reporting tools
6. Local & Multi-City SEO
Develop and implement location-based SEO strategies across India.
Experience targeting both Tier-1 and Tier-2 cities.
Develop scalable local SEO strategies for multiple locations.
Build city/location-specific landing pages while avoiding thin, duplicate, or low-quality content.
Optimize Google Business Profiles and local search visibility.
Identify opportunities to increase visibility for location-specific services and products.
7. AI Search / GEO
Strong understanding of the evolving search ecosystem, including:
AI SEO
AI Search
Generative Engine Optimization (GEO)
AI-driven search platforms
Search visibility beyond traditional Google results
The candidate should understand how brands can improve their visibility across Google and emerging AI-powered search experiences.
8. Link Building & Off-Page SEO
Develop effective and sustainable link-building strategies.
Identify relevant authority websites and link-building opportunities.
Monitor backlink profiles and competitor link-building activities.
Focus on quality, relevance, and long-term authority rather than high-volume or low-quality backlinks.
9. Competitor Analysis
Continuously monitor competitors and their digital strategies.
Identify competitor keyword opportunities and content gaps.
Analyze changes in competitor rankings and backlink strategies.
Develop actionable strategies to outperform competitors in search results.
10. Digital Marketing & Social Media
The role will also involve managing the company's broader digital presence.
Coordinate SEO, content marketing, social media, and website activities.
Develop integrated digital marketing strategies.
Support social media content and distribution strategies.
Identify opportunities to increase brand visibility and audience engagement.
Ensure different digital channels work together to support overall business objectives.
11. Lead Generation & Conversion
The candidate should understand that SEO is not only about traffic and rankings—it must contribute to business growth.
Responsibilities include:
Identify high-intent keywords and opportunities.
Align SEO strategies with lead-generation objectives.
Monitor organic leads and conversions.
Improve landing pages and website journeys for conversion.
Connect SEO performance with actual business outcomes.
Continuously optimize strategies based on lead quality and conversion performance.
12. Team Management & Mentoring
Manage and mentor junior SEO executives, content writers, interns, and freelancers.
Delegate tasks based on individual strengths and project requirements.
Establish priorities and monitor execution.
Review the quality and progress of assigned work.
Identify skill gaps within the team.
Support recruitment and selection of suitable SEO and digital marketing talent.
Train team members and continuously improve team capabilities.
13. Project Management & Documentation
Manage multiple SEO and digital marketing projects simultaneously.
Maintain SEO trackers and keyword trackers.
Maintain content calendars and task trackers.
Prepare performance reports and project documentation.
Establish timelines and monitor deliverables.
Ensure projects are completed within agreed timelines and budgets.
14. Budget & Resource Management
Work effectively within tight budgets and limited resources.
Prioritize activities that provide the highest business impact.
Optimize the use of internal teams, freelancers, agencies, tools, and other resources.
Develop practical strategies that maximize output without compromising quality.
15. Senior Management & Business Coordination
Work closely with senior management and business owners.
Understand business objectives and translate them into measurable digital marketing goals.
Present SEO and digital marketing performance clearly to management.
Provide data-driven recommendations and strategic insights.
Take ownership of challenges and recommend practical solutions.
Ideal Candidate Profile
The ideal candidate should be:
Highly hands-on and execution-oriented.
Strong in technical and strategic SEO.
Data-driven and analytical.
Comfortable managing multiple projects.
Strong in content strategy and digital marketing.
Experienced in leading and mentoring teams.
Comfortable working independently and taking ownership.
Business-oriented with a strong focus on leads and conversions.
Comfortable working with senior management and business owners.
Willing to work within practical budgets and resource constraints.
Continuously updated with changes in Google Search and AI-driven search.
Key Performance Areas
Performance will be evaluated based on:
Organic Growth | Keyword Rankings | Qualified Organic Leads | Conversion | Technical SEO Health | Content Performance | Local SEO Growth | Search Visibility | Project Delivery | Team Productivity | Digital Brand Growth
What We Are Looking For
We are looking for someone who doesn't simply “do SEO.”
We are looking for a professional who can own the digital growth journey of a business—from understanding the business and building the strategy to executing, measuring, improving, and ultimately generating sustainable organic growth and qualified leads.