Job Detail

Area Sales Manager - South Chennai

 Chennai, Tamil Nadu     7-12 Yrs    ₹06 - ₹15 Yearly

Job Description

Role & responsibilities

Drive the primary and secondary sales volume in South Chennai & Pondicherry for General Trade for Baby Care, Feminine Care and Wellness Care product categories.

Operational Role & Responsibilities

• Deliver primary and secondary sales target as per Annual Operating Plan in the assigned territory
• Timely Tracking & Monitoring performance of Channel partners and Sales team to identify deviation and plan accordingly for risk mitigation.
• Responsible for developing and expanding Sales & Profitability of the company in the assigned region.
• Add new accounts, retail partners for increasing numeric reach and weighted reach.
• Stock Management at depots & Distributors/Super Stockist/Sub-Stockist, Credit Control, Damage/Expiry Control for complete SKU and product range availability.
• Planning and implementation of sales promotional activities in the territory in collaboration with Marketing team.
• Identify and Weed out small and high impact issues faced by channel partners.
• Cultivate and maintain effective business relationships with executive decision makers in large accounts.
• Reviewing visibility of product range at retail counters.
• Analyse and control expenditures of assigned area to conform to budgetary requirements.
• Utilising retail & distribution platforms to improve efficiency and reduce distribution costs; monitoring the process flow in order to ensure the operational efficiency through dealers and distributors.

Strategic Role & Responsibilities:

• Business planning, forecasting and delivery of short term & long terms objectives (volume/ revenue/ growth/ systems & processes) at geography level and account level and product level.
• Guiding the team towards distributor appointment in line with desired business objectives and maintaining a robust and efficient Channel Partner network, through effective engagement and measures around healthy ROI management in line with defined business objectives/ processes.
• Driving sales team efficiency through regular and effective training, mentoring and coaching of sales team.
• Identification of brand building/ BTL activation opportunities and coordinating with relevant stakeholders (sales team/ marketing team/ external agencies) for timely and effective execution of these activities in line with business objectives/ priorities
• Close monitoring of the competitors activities and preparing observation reports in order to facilitate the Brand Team to compete with competition.